Centella Asiatica is the ingredient that made its appearance in almost every K-Beauty skincare brand and is now taking over Western beauty skincare products. What's the hype about? Sensitive skin is becoming one of the most common skin types due to high air pollution. As a solution to calming skin redness, inflammation, and irritated skin, beauty brands started using cica (nickname for Centella Asiatica), which works miracles in regenerating skin.